Social Media

Does your brand live where your audience does?

New communications channels offer brands new opportunities to connect, engage and inspire.  LANE PR, incorporates these channels into every segment of our services.

Social media is an extension of what LANE PR does best: connect clients with the customers and influencers they want to reach.

We fold social media into a comprehensive, business-driven strategy that begins and ends with our clients’ objectives. Whether your goal is to build relationships with the most influential online voices,  cultivate deep relationships in the blogosphere, monitor online discussions and opinions, or protect your  brand’s reputation, we generate fresh content and campaigns that ignite conversations, shape perceptions and build buzz.

Our digital services and capabilities include:

  • Social Media Strategy
  • Social Media Policy and Training
  • Social Media Monitoring, Analytics and Measurement
  • Online Presence and Reputation Management
  • Digital Campaign Development and Execution
  • Online Content Creation
  • Optimized News
  • Blogger Relations
  • Community Building and Management
  • Online Media Materials
  • Website Development
  • Social Network / Application Development
  • Mobile Application Development
  • Video Content Development, Production and Distribution